What are the expectations of smartphone generation from any website?
When users are on the go while surfing then, the fierceness of the competition on the SERPs is quite predictable. Considering the trends and expectations of the users- there is no room for sites taking excessive downloading time. They’ll readily swipe to the next one causing to bounce rate at an alarming rate. Allow the singapore web designer that work for your website maintenance to reduce the real-time and create the website with a simple interface.
Smartphone users hate static sites, therefore, the websites should be responsive/mobile friendly displaying all the content on their screen. Focusing on the UX and UI must be the priority.